The World's First AI-Powered Mass Voter Education Campaign
Educating 60 million voters in 100 days using the power of AI, Media, and Technology
The Initiative
DPGP - Dharmic Political Governance Project
For the first time in history, we are leveraging the transformative power of AI to undertake a mass education campaign of unprecedented scale. The goal: to shift 60 million voters from party-centric thinking to minister-centric evaluation before the West Bengal Assembly Elections 2026.
- 1Transform political culture from 'Which party?' to 'Which minister?'
- 2Educate voters about how the Council of Ministers actually governs their daily lives
- 3Empower citizens to ask the right questions and evaluate candidates on competence
- 4Reach every corner of West Bengal in Bengali, Hindi, and English
দল নয়, মন্ত্রী বাছুন
Not Party, Choose Ministers
Why Now? The AI Moment
The KarmYog team has been deeply immersed in AI since the ChatGPT moment in November 2022. We see this mass education program as an unprecedented opportunity to truly leverage the power of AI, Media, and Technology for large-scale culture and behavior change. What would have taken years can now be accomplished in months. What would have required thousands of workers can now be amplified through intelligent automation.
Omni-channel Digital Education & Learning Framework
OmniDEL is a proprietary framework developed by Mahacharya Sourabh J Sarkar for delivering education at massive scale across multiple channels simultaneously. Combined with AI, it enables:
AI Video Generation
Thousands of educational videos in multiple languages
Multi-Channel Delivery
WhatsApp, YouTube, Facebook, Instagram - all platforms simultaneously
Vernacular Content
Native Bengali, Hindi content that resonates with local culture
Real-time Analytics
Measure impact and adjust messaging dynamically
AI Personalization
Content tailored to different voter segments
Rapid Iteration
Daily content production and distribution
KarmYog for 21st Century
Where Ancient Wisdom Meets Modern Technology
KarmYog for 21st Century is a movement to apply the principles of selfless action (Karma Yoga) using the tools of the modern age. Founded by Mahacharya Sourabh J Sarkar, it has pioneered large-scale behavior change campaigns that have touched millions of lives.
Our mission is to prove that AI can be a force for dharmic (righteous) transformation - not just commercial gain. Education is the first battleground.
The Visionary
Mahacharya Sourabh J Sarkar
Founder, KarmYog for 21st Century | Creator, OmniDEL Framework
- •One of India's pioneers of interactive media and e-learning with over three decades of experience
- •Creator of the OmniDEL Framework for mass digital education delivery
- •Led the 'Safe Drive Save Life' movement that transformed road safety culture in Kolkata
- •Believes AI has arrived at a transformative moment for education - and this campaign will prove it
- •Passionate about using technology not for profit, but for dharmic transformation of society
"For 30 years, I've dreamed of reaching every voter, every citizen, with the education they need to make informed choices. AI has finally made this possible. This is not just a campaign - this is proof that technology can serve dharma."
Ram Badrinathan
AI for Education Specialist | Technology Strategist
Deep expertise in leveraging AI for scalable education delivery. Architect of the AI systems powering the DPGP campaign.
The Scale of Ambition
Proven Track Record
We don't just talk. We deliver.
Safe Drive Save Life
Transformed road safety culture in Kolkata through mass media campaign
Mass Music Education
Scaled music education to thousands across Bengal using digital platforms
IIT Kharagpur Durga Puja 2025
Organized one of the largest and most innovative Durga Pujas
Digital Campaign 2025
Durga Puja digital campaign across social media
Our Principles
Dharma-Centric
All actions guided by righteousness, not political interest
Non-Partisan
We favor no party, no candidate - only informed voters
Educate, Not Dictate
We provide information - the decision is always yours
Truth-Based
Only verified, factual, government-sourced data
Inclusive
Reaching urban and rural, young and old, all communities
Transparent
Open about our methods, funding, and operations
Join Us in Making History
This is not just a voter education campaign. This is proof that AI can transform democracy itself.
Join the Movement